Elsie the Cow - Wikipedia
网页Elsie the Cow is a cartoon cow developed as a mascot for the Borden Dairy Company in 1936 to symbolize the "perfect dairy product". [1] Since the demise of Borden in the mid-1990s, the character has continued to be used in the same capacity for the company's partial successors, Eagle Family Foods (owned by J.M. Smucker ) and Borden Dairy .
The Man Who Invented Elsie, the Borden Cow | Smithsonian
网页1999年8月31日 · The memorable invention was condensed milk, though most of us are more likely to think of its symbol, Elsie, the Borden Cow. Before Borden, milk was a child's food, difficult to keep fresh,...
Elsie the Borden Cow: Milk’s Marketing Miracle
网页More than just a “spokes-cow,” Elsie helps us see more clearly the important role consumers play in what they’re sold and how it’s marketed. Saige Jedele, associate curator at The Henry Ford, looked forward to spotting Elsie on products in the dairy aisle during childhood trips to the grocery store.
Meet Elsie - Borden Dairy
网页Elsie the Cow has been Borden Dairy's beloved mascot and spokescow since 1936. Click here to learn all about her rich history.
History - Borden Dairy
网页In 1936, Elsie the Cow was introduced as the Borden brand’s mascot. Elsie was an advertising fixture throughout the 1940s and was officially trademarked in 1951. Elsie became an American icon, bringing Borden nationwide recognition through contests and campaigns featuring Elsie and her expanding family: husband Elmer the bull, their calves ...
Elsie the Cow, Borden Marketing Mascot - America Comes Alive
网页Elsie the cow was created by the Borden Dairy marketing team to sell more of their dairy products. More than 60 years later, she was voted one of the top ten marketing mascots of all time.
Who Was Elsie, besides the World’s Most Famous Cow?
网页2019年12月13日 · Elsie’s persona—a distinctly feminine country cow, bemused by the sights of the big city—stood in contrast to the main attraction of Borden’s pavilion, the Rotolactor. This high-tech system allowed 250 cows …
How a little brown cow introduced a generation of Americans to …
网页2014年7月28日 · Elsie the Cow was born out of a crisis. When Borden Dairy, a powerful milk and cheese processor, found itself in a pricing war with northeastern dairy farmers, the company needed to keep...
Elsie the Cow - Wikiwand
网页Elsie the Cow is a cartoon cow developed as a mascot for the Borden Dairy Company in 1936 to symbolize the "perfect dairy product". Since the demise of Borden in the mid-1990s, the character has continued to be used in the same capacity for the company's partial successors, Eagle Family Foods (owned by J.M. Smucker) and Borden Dairy.
How A Cow Became A Cultural Phenomenon - Borden Dairy
网页A live cow representing Elsie appeared on stage at the Borden’s exhibit, and there was even an Elsie musical revue with a score by a famous Broadway composer! After the fair ended in 1965, the message on Elsie’s Thanksgiving Day Parade balloon was changed to various Christmas greetings.