Elsie the Cow - Wikipedia
网页Elsie the Cow is a cartoon cow developed as a mascot for the Borden Dairy Company in 1936 to symbolize the "perfect dairy product". [1] Since the demise of Borden in the mid-1990s, the character has continued to be used in the same capacity for the company's partial successors, Eagle Family Foods (owned by J.M. Smucker ) and Borden Dairy .
History - Borden Dairy
网页Elsie became an American icon, bringing Borden nationwide recognition through contests and campaigns featuring Elsie and her expanding family: husband Elmer the bull, their calves Beulah and Beauregard and the twins Larabee and Lobelia. Elmer served as mascot for the company’s chemical division and the namesake of Elmer’s Glue.
Elsie the Cow, Borden Marketing Mascot - America Comes Alive
网页Elsie the cow was created by the Borden Dairy marketing team to sell more of their dairy products. More than 60 years later, she was voted one of the top ten marketing mascots of all time.
Meet Elsie - Borden Dairy
网页Today, Elsie is still the friendly, approachable mom who represents family togetherness, joy, optimism and nostalgia. You can see her face on all Borden packaging in the dairy aisle and across Borden marketing materials. Elsie the Cow has been Borden Dairy's beloved mascot and spokescow since 1936. Click here to learn all about her rich history.
Everyone Knows Elsie: A Short Borden Company History
网页2019年12月25日 · When you enter the hamlet of Wallkill, you are greeted by the happy face of the Borden Company’s mascot, Elsie the Cow. The company’s website states that this mascot dates to the 1930s. Underneath Elsie is a sign stating that the Hamlet of Wallkill was the location the “Home Farm” of John G. Borden.
Elsie the Borden Cow: Milk’s Marketing Miracle
网页More than just a “spokes-cow,” Elsie helps us see more clearly the important role consumers play in what they’re sold and how it’s marketed. Saige Jedele, associate curator at The Henry Ford, looked forward to spotting Elsie on products in the dairy aisle during childhood trips to the grocery store.
Elsie the Cow’s Rise to Stardom - Farm Collector
网页2004年6月1日 · Almost everyone in America knows Elsie the Cow, the bright-eyed, smiling Jersey with a curl between her horns and a chain of daisies around her neck. Yet, few people know the fascinating tale about how the country’s most famous cow became a household name.
Elsie, the Borden Cow, Was a Local Girl | Town of Schodack NY
网页The history of Elsie the Cow began in the late 1930s as a cartoon of a laughing cow called Elsie used to advertise Borden milk products. Interest in Elsie heightened at the 1939 New York Word's Fair when the Borden Company featured live Jersey cows in their exhibit.
Elsie, the Borden Cow - ArcGIS StoryMaps
网页Elsie, the Borden Company mascot cow, as both a national icon and inspiration for some. To advertise their new invention, the rotolactor, the Borden brand brought 150 Jersey cows to the 1939 World's Fair. Due to the popularity of the cows, the company chose one to represent their brand, a gentle looking cow named "You'll do Lobelia."
How a little brown cow introduced a generation of Americans to …
网页2014年7月28日 · Family life in the public eye: Elsie and her daughter Beulah. A rotating cast of cows played Elsie throughout the years, but when the original Elsie died in 1941, the Times commemorated her...