Brand Equity | Latest Advertising and Marketing Industry …
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Google offered to sell part of ad tech business, not enough for EU ...
网页1 天前 · Publishers rejected Google's proposal because they want it to divest more than just AdX to address conflicts of interest due to its presence in almost all levels of the ad tech supply chain, the ...
Wondrlab acquires influencer marketing platform, Opa
网页1 天前 · Saurabh Varma, founder and chief executive officer , Wondrlab Network; Rupansh Goyal, co-founder, OPA; Chandan Routray, co-founder, OPA Platform-first martech network Wondrlab welcomed influencer ...
Rise of the digital gypsy - ET BrandEquity
网页2 天之前 · Rise of the digital gypsy. In an era of viral moments, algorithms and metrics, brand building is turning into a speed dating exercise, says Arun Iyer, founder, Spring Marketing Capital. “Today ...
Home & household market expected to reach $237 bn by 2030: …
网页1 天前 · (Representative Image) India's home and household market is expected to reach USD 237 billion by 2030 at a compounded annual growth rate (CAGR) of over 10 per cent, fuelled by increasing ...
ASCI joins the ICAS Global Think Tank to advance responsible ...
网页23 小时之前 · Responsible Advertising: The Global Think Tank will focus on pressing issues like sustainability and the responsible use of AI, with plans to address additional topics as the Think Tank grows in ...
Brand Marketing & Advertising News | Marketing Campaign …
网页Brand Marketing & Advertising News: Find the Latest brand and advertising News, Insights, Analysis & Updates from all top sources on ET BrandEquity.
TCS retains its number one position as most valuable brand: Kantar
网页2023年9月28日 · The year 2023 is the 10th ranking of India’s most valuable brands, during which time the Top 50 have increased almost fivefold in value, from USD 69.6bn in 2014 to USD 339.9bn in 2023.
Elevating the Brand Reputation in the Era of Gen Z
网页2023年1月5日 · Brand Reputation: According to a 2019 Bloomberg report, Gen Z made up for 32% of the global population, with India’s Gen Z population at 472 million. They are self-reliant, neo-digital natives ...
Tra Brand Trust Report: From Dell, LIC to Amul and Tata Salt, TRA ...
网页2022年3月11日 · From Dell, LIC to Amul and Tata Salt, TRA releases India's 50 most trusted brands In the TRA’s Brand Trust Report (BTR) 2022, the eleventh edition in its series, the batch of brands ranked 16-20 ...
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