California's newest law could land social media users who post, or repost, AI deepfakes that deceive voters about upcoming elections in legal trouble.

Under a pioneering law set to be implemented next year, large social media platforms will be obligated to remove deceptive content.

Billionaire businessman Elon Musk has torn into California's Democratic Governor Gavin Newsom for outlawing deceptive political AI videos or deepfakes, saying "The Joker is in charge." Musk, a Donald Trump-supporter,

The California Governor signed a set of laws Tuesday to crack down on the use of AI-generated deepfakes in political ads.

Kohls' video that Musk shared seemingly would violate these laws by using AI to make Harris appear to give speeches that she never gave. The manipulated audio sounds like Harris, who appears to be mocking herself as a "diversity hire" and claiming that any critics must be "sexist and racist."

The creator of a viral July post on X that used artificial intelligence to mock Vice President Kamala Harris’s campaign is suing to block a California law regulating political AI and deepfakes. Gov. Gavin Newsom (D-CA) signed AB 2839 into law in an attempt to keep AI-aided political disinformation out of the election.