Still, a $5 offering can strengthen the sense that a brand is affordable, according to Melina Palmer, a behavioral economist ...

McDonald’s playbook, created to negate rare traffic and sales slippage among low-income consumers, was working as planned until the company’s E. coli outbreak impacted a big chunk of its domestic ...

Customers can get two of the chain’s “new, bigger” pizza slices and a 20-ounce Coke or Sprite in the latest cost-conscious ...

Amid rising prices and inflation, there've been plenty of low-priced meal deals from fast food giants- from Dunkin's $6 meal ...

The country's largest convenience-store chain is looking to lure value-focused consumers with the deal, which includes two slices of pizza ...

The extension of the $5 Meal Deal, and the other offerings we're announcing for our fall line-up, are just a few of the ways we're working hard to offer great meals at a fair price,' Joe Erlinger ...

The $5 Meal Deal and core menu innovations like The Big Arch and Chicken Big Mac aim to restore value perception and drive comparable sales growth. Growing loyalty membership, which currently ...

It was just supposed to be a summer thing, but McDonald’s has extended its $5/$6 Meal Deal through the end of 2024, according to a news release from the fast food giant. The combo includes a ...

Among c-store operators who consider their foodservice programs to be in direct competition with QSRs, three-quarters said ...

McDonald’s $5 Meal Deal offers a choice between a McChicken and a McDouble along with a small fries and a small drink, for example. Subway pegged the start of the discount to “National ...

Here is what you need to know. From October 21, meal deal fanatics will be able to select the Itsu dragon roll sushi range as part of the £5 Tesco meal deal offer – a boujier upgrade on the £4 ...