That drops the price of admission to the wonderful world of Apple Watches down to just $189 for the GPS version of the watch. This deal is specifically on the smaller 40mm model, which is available in your choice of three case colors and two strap types,

I never realize how lost I feel in the world without my Apple Watch until I take it off. I measure my life in Apple Watch cycles. My first was a Series 3, that lasted me a while. A couple of years ago,

Amazon has also undercut manufacturers a few times during the holiday shopping season. For example, the Galaxy Watch 7 is still full price ($349.99) at the Samsung store compared to Amazon’s 17% discount. That won’t be the case when Black Friday kicks off in a couple of weeks, but if you’re looking for a deal today this is a good offer.