The "Get Ready With Me" (GRWM) trend has taken social media by storm, with countless beauty enthusiasts sharing their makeup routines while chatting casually with their audience. However, one viral ...

As the seasons shift and autumn's crisp air ushers in a new palette of colors, it's time to revamp your makeup routine. This ...

We found the best makeup products for dry skin, including top-rated foundations, primers, and concealers. We consulted ...

Ask any makeup artist or beauty lover about this classic Elizabeth Arden cream, and you’ll get universal praise. "This is an ...

Halloween is right around the corner, and for those looking for either a last-minute costume or creative inspiration for an ...

You can’t judge how a blush looks in the pan. You have to test it because your undertone might change the way it looks on you ...

“I am now high maintenance,” Maher captioned an Instagram post, revealing a behind-the-scenes look at her pre-show prep, which included applying makeup to her armpits. In the comical ...

These reusable pads require only water and are proven to remove makeup, oil and sunscreen 2.5 times better than leading ...

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links ...

Victoria Lyn knows exactly how to nail the viral Pumpkin Spice glam aesthetic.

A professional hair and makeup artist, formerly of Ada, was recently praised by a California film festival. The award is just ...

Finding the best sunscreen for your skin can be a struggle. “No one wants SPF that slides off their face or shows through.