Casadesus-Masanell, Ramon, Oliver Gassmann, Felix Wortmann, Sven Jung, and Jordan Mitchell. "Bosch (A-B): Entering the Electric Bike Market?" Harvard Business School Teaching Note 724-427, March 2024.
The electric ... advancements in battery tech to new powertrains pushing the boundaries of lightweight, powerful motors. Needless to say, 2023 was an exciting year for e-bike enthusiasts.
Thanks to the addition of an electric motor ... For starters, we find no less than the Bosch Performance CX mid-drive motor, a top-tier e-bike drive system that’s most at home in the e-MTB ...
Bosch logo is seen ... by the introduction of electric vehicles, autos have increasingly become products that resemble large computer systems that operate via a battery on four wheels.