BC: One, it’s this expansion of the remit of the CMO. But it’s also that genAI, AI, the effective automation, new channels, new types of experiences… are all new types of marketing to measure.

I admit I have a bit of an advantage as the CMO of an analytics company when it comes to understanding the potential ... so ...

That's why each startup could benefit from having its own chief medical officer (CMO). A CMO is a qualified corporate officer who oversees and manages the medical and clinical operations of an ...

Tech companies need to find a reason for consumers to care – especially considering the amount of money being invested. That was the challenge for Lenovo’s global vice-president and CMO of its ...

Heineken USA has appointed Alison Payne as its new chief marketing officer, the brewer announced today. Payne, who will ...

Tressie Lieberman joins the coffee chain as part of new CEO Brian Niccol’s marketing overhaul, which also includes a recent agency appointment.

Sarah Moore discussed changing Cracker Barrel’s approach to partnerships and prioritizing apps like TikTok to keep a finger ...

Fractional and interim CMO roles have been on the rise over the past 18 months. While the decision to hire on a fractional or interim basis varies from business to business, the challenging economic ...

Established in 2013, the Kellogg Chief Marketing Officer Program is specifically designed to increase the odds of success for high potential candidates for a CMO or equivalent role. We enroll people ...

To recognize outstanding efforts by Contract Manufacturing Organization (CMO) companies in pharmaceutical green chemistry in support of pharmaceutical research, development and manufacturing that ...

No one is better equipped to delve into this topic, in today’s episode, Will Eke is excited to welcome Laura Ottley, Chief Marketing Officer at Addleshaw Goddard, to the CMO Series Podcast.