That's why each startup could benefit from having its own chief medical officer (CMO). A CMO is a qualified corporate officer who oversees and manages the medical and clinical operations of an ...

BC: One, it’s this expansion of the remit of the CMO. But it’s also that genAI, AI, the effective automation, new channels, new types of experiences… are all new types of marketing to measure.

In many ways, the modern CMO is a bridge-builder and collaborator—a far cry from the rockstar CMOs of yesteryear. [Adobe Stock / Brian] The Fast Company Executive Board is a private, fee-based ...

The potential of GenAI in marketing is vast and largely untapped. As CMOs, we have a unique opportunity to lead our ...

Heineken USA has appointed Alison Payne as its new chief marketing officer, the brewer announced today. Payne, who will ...

Tech companies need to find a reason for consumers to care – especially considering the amount of money being invested. That was the challenge for Lenovo’s global vice-president and CMO of its ...

Tressie Lieberman joins the coffee chain as part of new CEO Brian Niccol’s marketing overhaul, which also includes a recent agency appointment.

Sarah Moore discussed changing Cracker Barrel’s approach to partnerships and prioritizing apps like TikTok to keep a finger ...

Established in 2013, the Kellogg Chief Marketing Officer Program is specifically designed to increase the odds of success for high potential candidates for a CMO or equivalent role. We enroll people ...

To recognize outstanding efforts by Contract Manufacturing Organization (CMO) companies in pharmaceutical green chemistry in support of pharmaceutical research, development and manufacturing that ...

And could you, like me, be in the ‘stressed skin’ camp - or 'cortisol face' as TikTok has coined the term - without even ...