Family-run raisin company sold after 55 years in Fresno County. ‘It’s time ... to retire’
National Raisin Company — a fixture of the California raisin industry for 55 years — is turning over the family-run company ...
Smithsonian Magazine3y
The California Raisins' Smashing Advertising Success
Audiences were spellbound, competitors were jealous, and consumers began to buy more raisins than ever. It’s the unlikely phenomenon of the "California Raisins" who blazed across 1980s TV ...