CEO John Fieldly emphasized that the acquisition is a capital-efficient growth lever, aligning with Celsius's aim to dominate the energy drink market with functional, better-for-you beverages ...
Big Beverages, based in Charlotte, North Carolina, specialises in canned beverage manufacturing. Credit: Sheila Fitzgerald/Shutterstock. US-based energy drink maker Celsius Holdings has acquired local ...
When Celsius launched in 2004, the energy drink market was already crowded with ... aligning with the fitness goals of their target audience. Even more importantly in my view, they paid attention ...
CEO John Fieldly emphasized that the acquisition is a capital-efficient growth lever, aligning with Celsius's aim to dominate the energy drink market with functional, better-for-you beverages designed ...