To celebrate one of the world's most valuable brands and its equally recognizable packaging, here are seven facts about Coca-Cola's iconic bottle. 1. In 1915, the Root Glass Company in Terre Haute ...
King, Charles, III, and Das Narayandas. "Coca-Cola's New Vending Machine (A): Pricing To Capture Value, or Not?" Harvard Business School Case 500-068, February 2000. (Revised December 2000.) ...
Coca-Cola is to test a paper bottle as part of a longer-term bid to ... reason why the paper bottle is likely to be used in added-value niche applications at the start". But Tetra Pak - which ...
This year marks the 100th anniversary of the iconic Coca-Cola bottle, packaging that is just as recognizable as the logo or product itself. In new book, "Design to Grow: How Coca-Cola Learned to ...
In a lawsuit filed Wednesday, the county alleged PepsiCo and Coca-Cola companies have misled the public about the recyclability of their plastic bottles and downplayed the negative environmental ...