However, not every sonic logo is a hit with consumers. Look at Instagram’s newly launched sonic logo. Created for the end of its reels, it’s safe to say it’s creating a certain “discord ...

Music will always have one very obvious advantage over other marketing assets: earlids are not a thing. Music is unavoidable, and therefore the most pervasive. Sure, you’ve got to use it in ...

This issue identifies key insights and trends, including the dominance of custom music and sonic logos, yet highlights a significant gap in consistent sonic branding, especially on social media ...

Sonic X Shadow Generations takes an already excellent game and spring jumps it to new heights with a creative Shadow campaign and an appreciable graphical upgrade.

Since this is a Sonic review I’ll go fast and cut to the chase: Sonic X Shadow Generations is a fantastic combination of one of the Blue Blur's classics and a new helping of smartly designed ...

The previous Paralympic logo incorporated the Tae-Geuk, which is a traditional Korean decorative motif. According to oriental philosophy, Tae-Geuk refers to the ultimate reality from which all things ...

We trace the history from songs to jingles to what's called sonic branding, following the creative process that led to AT&T's iconic four-note sound logo. And we'll explore what comes next ...

The Jimmy Page 1964 SJ-200 and 1964 SJ-200 Collector’s Edition from Gibson Custom is a tribute to the legendary founder of ...

Those have been custom tuned to offer fantastic sonic reproduction across the audio spectrum. Of course, dual driver arrays are really nothing new. But that's also not the only part of it.