Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...

However, there was no guarantee of how significant that growth would be. Extra needed to get people thinking and talking about gum again, specifically, Extra Gum. Data indicated that the pandemic had ...

This is a story about the power of storytelling. It's a story about a big, invisible gum brand named Extra that was on the verge of being forgotten. It had no meaning. No one cared about it. It simply ...

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Wrigley's chewing gum brand Extra achieved what many marketers strive for in today?s social media-centric industry by going viral with a recent video ad depicting a love story through the years and ...

Warming temperatures may be changing the ways ice forms, making it more likely to stick to and injure polar bears in two far north populations. Temperatures in the Arctic region are warming more ...

The candy aisle is getting a major two-for-one upgrade. On Wednesday, Ice Breakers announced the latest in gum innovation: Ice Breakers Flavor Shifters, which it calls a "multi-dimensional twist ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Polar bears are the planet’s biggest land-based carnivores – although they actually spend most of their lives around water and ice (their Latin name means ‘sea bear’). So they’re at particular risk ...

Xanthan gum is a common food and drug additive. It’s a type of carbohydrate made by bacteria called Xanthomonas campestris. During fermentation, the bacteria break down sugars and produce a ...

Some polar bears face starvation as the Arctic sea ice melts because they are unable to adapt their diets to living on land, scientists have found. The iconic Arctic species normally feed on ...