Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...

However, there was no guarantee of how significant that growth would be. Extra needed to get people thinking and talking about gum again, specifically, Extra Gum. Data indicated that the pandemic had ...

This is a story about the power of storytelling. It's a story about a big, invisible gum brand named Extra that was on the verge of being forgotten. It had no meaning. No one cared about it. It simply ...

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Wrigley's chewing gum brand Extra achieved what many marketers strive for in today?s social media-centric industry by going viral with a recent video ad depicting a love story through the years and ...

The candy aisle is getting a major two-for-one upgrade. On Wednesday, Ice Breakers announced the latest in gum innovation: Ice Breakers Flavor Shifters, which it calls a "multi-dimensional twist ...

Warming temperatures may be changing the ways ice forms, making it more likely to stick to and injure polar bears in two far north populations. Temperatures in the Arctic region are warming more ...

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Polar bears are the planet’s biggest land-based carnivores – although they actually spend most of their lives around water and ice (their Latin name means ‘sea bear’). So they’re at particular risk ...

Here’s how it works. Polar bears are developing horrific wounds on their paws due to changing ice conditions in the Arctic, a new study reports. In the most severe cases, researchers describe ...

In the medical field, being fast, efficient, and correct can be the difference between life and death. This game-changing tool is helping cancer researchers and doctors save lives.