Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...

Mars Wrigley is spending millions of dollars in ... Mars is instead promoting its Orbit and Extra gum brands through the lens ...

The 20-second ad for Wrigley’s Extra shows two young women sitting in a car listening to Carly Rae Jepson’s hit “Call Me Maybe.” They each pop a piece of gum into their mouths, then lean ...