Celsius is safe for most people when consumed in moderation. The primary health concern with Celsius is its caffeine content.

"An energy drink is normally an impulse purchase," he said. Instead, customers were spending $25 on cases to stock their fridges, making Celsius "part of a daily lifestyle and a daily routine.

CEO John Fieldly emphasized that the acquisition is a capital-efficient growth lever, aligning with Celsius's aim to dominate the energy drink market with functional, better-for-you beverages ...

Rapper Flo Rida's relationship with sparkling energy drink brand Celsius is fizzling out as the "Low" rapper takes the company to court in January, claiming he was excluded from tens of thousands ...