Kellogg Professor Philip Kotler didn't set out to write the Harry Potter of business school textbooks, but 40 years after its publication Marketing Management is still flying off the shelves. A ...

Philip Kotler is Distinguished Professor of International Marketing at the Kellogg School of Management. He is the author of Marketing Management, one of the most widely used marketing books in ...

Arko Corp., parent of GPM Investments, expects to begin building its new food-focused convenience stores during Q1 2025, ...

Robert Kotler, MD (cont.) Patients have to cooperate. Again, we provide everything they need to protect themselves, sunscreens, moisturizers, whatever, but patients have to use a modicum of common ...

Speakers at the World Marketing Forum explained Thursday how artificial intelligence or AI will transform the sector’s future worldwide. Dubbed “The Marketing Wars: Episode 6.0 & Beyond,” the November ...

As Peter Diamandis and Steven Kotler, authors of Abundance, praise OLPC, despite a complete lack of evidence of positive impact, it is quickly obvious what to expect from the book. Abundance is techno ...

Well, there are people who kind of fall into you’re probably okay type department. Robert Kotler, MD (cont.) What we do there is, rather than guess what the result would be, we do what we call a ...

Because therapy is not “one-size-fits-all,” our sessions will be adapted based on your specific needs, tailoring the sessions to align with your goals. No matter the challenges you are ...