Kellogg Professor Philip Kotler didn't set out to write the Harry Potter of business school textbooks, but 40 years after its publication Marketing Management is still flying off the shelves. A ...

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Philip Kotler is Professor Emeritus of Marketing at the Kellogg School of Management, where he held the S.C. Johnson & Son Professorship of International Marketing. Kellogg was voted the "Best ...

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The hoped for result may take 4 or 5 or 6 months to achieve. Robert Kotler, MD (cont.) That process is probably not achieved the success that we had hoped it might. Again, by observation ...

Robert Kotler, MD (cont.) Patients have to cooperate. Again, we provide everything they need to protect themselves, sunscreens, moisturizers, whatever, but patients have to use a modicum of common ...

Robert Kotler, MD (cont.) For example, thick oily skin tends not to drape down, it tends not to shrink down, even though you shave down the bump and narrow the tip. Because what you are doing is ...

Philip Kotler is Distinguished Professor of International Marketing at the Kellogg School of Management. He is the author of Marketing Management, one of the most widely used marketing books in ...

Robert Kotler, MD (cont.) But let's just say that the total expenditure is less and it may well be. Uhm, it's not the craziest thing in the world frankly, for some people. And by some people I ...

Well, there are people who kind of fall into you’re probably okay type department. Robert Kotler, MD (cont.) What we do there is, rather than guess what the result would be, we do what we call a ...

Nike's reputation tanked after its Olympic ad misfired. It also faces new challenges from XX-XY Athletics about supporting ...