But Lego wasn't truly launching an official cryptocurrency coin, and according to The Brick Fan, the button to buy led to an external cryptocurrency website selling "LEGO Tokens" with Ethereum.
The official LEGO Group website was hijacked by crypto scammers to promote a fake cryptocurrency. The false advert for "LEGO coin" promised ‘secret rewards’ for those who bought the currency ...
During the breach, the hacker replaced the main banner for the official LEGO website with an image showing crypto tokens branded with the "LEGO" logo and text stating, "Our new LEGO Coin is ...
Lego's website was briefly hacked to promote a fraudulent cryptocurrency scheme, displaying a banner about 'Lego coin' and redirecting users to a site selling 'LEGO Tokens' with Ethereum.
People who visited Lego's website on the evening of October 4 were welcomed by a banner with illustrated golden coins bearing the company's logo, claiming that the "Lego coin" is now officially out.