I f there’s one job a sports font has, it’s to make a strong impression. Some of the most famous sports logos are defined by ...

Uncover the secrets of effective logo design, from font psychology to essential tools, for a brand that stands out. Insights ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. If there’s one job a sports font has, it’s to make a strong impression. Some of the most ...

Eurostar, which merged with Thalys in January 2023, now operates the overwhelming majority of trains between London, Paris ...

Washington College has done away with its old logo, based on George Washington’s original signature, because it’s too ...

Generative AI is still wonky mimicking advertisers’ style guidelines, but these marketing tech startups are working on it.

Comic Sans arrived at precisely the moment when computers became tools for personal expression rather than just dull workhorses, and users wanted fonts to match. The type was of its age: It met a ...

If the We Love Odessa Political Action Committee’s logo looks familiar to you, there’s a good reason for that: it’s a ...

The clever, 'subliminal' message hidden in the FedEx company logo, which helps convey its purpose to customers, has left some ...

The company had humble beginnings, with Dr John Pemberton serving the world's first Coca Cola at Jacobs' Pharmacy in Atlanta, ...

Spelling out the word mountain is a "direct link to the origins of the brand, which is the mountains and the outdoors," said ...

The Chicago Red Stars will officially be part of the NWSL's past as the club will now operate under a new name and ...