We recently did a survey from multiple experts and their opinion on successful influencer marketing. If you look at the chart below, it shows that 9% of our experts said they use micro influencers ...

Whichever option you choose (maybe both), influencer marketing can have a large impact on your business. An infographic by corporate video production company One Productions explores both the ...

49% consumers depend on recommendations from macro-influencers when making purchasing decisions, a Digital Marketing Institute study revealed. Ultimately, the decision between micro-influencers ...

As you prepare your business for 2025, commit to understanding both your business goals and your audience’s expectations.

Unlike traditional advertising, influencer marketing connects the audience and the influencer, translating into authentic ...

AI is playing a big role in helping brands find the right influencers and measure campaign success. Brands are shifting from giving free products to paying influencers for their work. TikTok remains ...

Jithin Sethumadhavan, Vice President of Strategy & New Initiatives at Qoruz, shares key strategies for brands aiming to make ...

However, the real magic happens when experiential marketing is combined with the influence of micro-influencers—an approach ...

Victory Blinds has rolled out its first influencer marketing campaign with micro-influencer Natalie Seretis coming ...

Influencer marketing is revolutionizing the e-commerce landscape, but what's the secret sauce behind the most successful ...