Truck and bus manufacturer Navistar will rebrand as International Motors (International) effective Oct. 1. The OEM, part of Traton Group, is focusing on the future by providing solutions and a premium ...
In a rebranding that reaches back to the company’s origins, Navistar Inc. — the parent company of International Truck and school bus maker IC Bus — will on Oct. 1 adopt the new name of ...
Springfield employer Navistar is announcing a new name. Navistar Inc. announced its plan to rebrand and change its name to International Motors LLC — or simply “International” — effective Oct.
The 120-year-old truck manufacturer is rebranding as International Motors, signaling a strategic shift toward comprehensive fleet and transportation solutions. The OEM’s leaders said the brand ...
Navistar International Corp., which was acquired by Volkswagen Group via its heavy-truck unit Traton in 2021, is rebranding as International Motors on Oct. 1. The company, of western Chicago ...
It’s been owned by a company named Navistar since 1986, which was formed as the successor to IH. And now, after nearly four decades, Navistar is rebranding … to International Motors ...
It’s the end of an era for Navistar International — and the beginning of a new one — as the Traton subsidiary announced a rebrand and name change to International. On Sept. 25, Navistar Inc.
LISLE, Ill., Sept. 25, 2024 /PRNewswire/ -- Navistar, Inc. today announced its plan to rebrand and change its name to International Motors, LLC* ("International"), effective October 1. Along with ...
“We have a great reputation in certain sectors of the market, but we recognize the need to go back out and recapture that to reinvigorate our brand," said Dan Kayser, International’s executive ...
Rarely receiving the recognition that they deserve for their hand in the 7.3L, Navistar International is the company that ...