Truck and bus manufacturer Navistar will rebrand as International Motors (International) effective Oct. 1. The OEM, part of Traton Group, is focusing on the future by providing solutions and a premium ...
In a rebranding that reaches back to the company’s origins, Navistar Inc. — the parent company of International Truck and school bus maker IC Bus — will on Oct. 1 adopt the new name of ...
Springfield employer Navistar is announcing a new name. Navistar Inc. announced its plan to rebrand and change its name to International Motors LLC — or simply “International” — effective Oct.
The 120-year-old truck manufacturer is rebranding as International Motors, signaling a strategic shift toward comprehensive fleet and transportation solutions. The OEM’s leaders said the brand ...
Navistar International Corp., which was acquired by Volkswagen Group via its heavy-truck unit Traton in 2021, is rebranding as International Motors on Oct. 1. The company, of western Chicago ...
It’s been owned by a company named Navistar since 1986, which was formed as the successor to IH. And now, after nearly four decades, Navistar is rebranding … to International Motors ...
It’s the end of an era for Navistar International — and the beginning of a new one — as the Traton subsidiary announced a rebrand and name change to International. On Sept. 25, Navistar Inc.
LISLE, Ill., Sept. 25, 2024 /PRNewswire/ -- Navistar, Inc. today announced its plan to rebrand and change its name to International Motors, LLC* ("International"), effective October 1. Along with ...
“We have a great reputation in certain sectors of the market, but we recognize the need to go back out and recapture that to reinvigorate our brand," said Dan Kayser, International’s executive ...