Kellogg Professor Philip Kotler didn't set out to write the Harry Potter of business school textbooks, but 40 years after its publication Marketing Management is still flying off the shelves. A ...

Philip Kotler is Professor Emeritus of Marketing at the Kellogg School of Management, where he held the S.C. Johnson & Son Professorship of International Marketing. Kellogg was voted the "Best ...

Prime Minister Narendra Modi is a leader to have received a record number of civilian honours -- amounting to 14 -- from ...

Nike's reputation tanked after its Olympic ad misfired. It also faces new challenges from XX-XY Athletics about supporting ...

Philip Kotler is Distinguished Professor of International Marketing at the Kellogg School of Management. He is the author of Marketing Management, one of the most widely used marketing books in ...

It was Philip Kotler, the father of modern marketing, who observed that the adoption of new technologies alone cannot transform an organisation. Add a lot of new tech to an old organisation and all ...

以下关于“大市场营销”概念的描述，正确的是： A. “大市场营销”是由美国市场营销学家菲利普·科特勒（Philip Kotler）在1984年提出的。 B. “大 ...

This has taken off as a marketing technique in parallel with the uptick in digital media consumption. Philip Kotler, an advertising expert known as the father of modern marketing, has characterised ...

Speakers at the World Marketing Forum explained Thursday how artificial intelligence or AI will transform the sector’s future worldwide. Dubbed “The Marketing Wars: Episode 6.0 & Beyond,” the November ...

Despite being fixtures of student reading lists, writers and their insights are often undervalued by universities ...

Alex Chernev (2011), Strategic Marketing Management (6th edition), Cerebellum Press Philip Kotler and Gary Armstrong (2001), Principles of Marketing (9th edition), Prentice Hall o Philip Kotler and ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day. Reuters provides business, financial ...