As a makeup artist, I love using the $23 Rare Beauty Soft Pinch liquid blush, but I think the $7 ELF Camo product is a great, ...

The Selena Gomez-founded cosmetics brand is putting individuality at the center of its marketing as it continues to hold favor among Gen Z.

Rare Beauty, founded by none other than Selena Gomez, has had the world in a chokehold since it hit the shelves in 2020.

TikTok creator Ashley Smith (@ash_loves_condiments), who’s a popular creator with over 1.3 million followers, recently went viral after questioning the quality of her Rare Beauty highlighter. In her ...

Louise Thompson has shared her go-to blusher and highlighter combination that helps her get instantly glowing skin - and it's ...

Ask any makeup artist or beauty lover about this classic Elizabeth Arden cream, and you’ll get universal praise. "This is an ...

Sephora and Rare Beauty by Selena Gomez announced the return of their Make a Rare Impact campaign. For the second year, the ...

Rare Beauty and Target have taken steps to develop guidance around universally accessible design. But the industry isn’t prioritizing it yet.

The New York-based makeup artist Linda Gradin estimates that ... try a bigger brush with a doe-foot tip, such as Rare Beauty’s Liquid Touch Concealer Brush. That type of applicator blends ...

While ever-growing makeup bags and product expansion doesn’t seem to be slowing down anytime soon, two-in-one steps like blonzing are certainly nice for time and purse space. Rare Beauty Soft ...

Most come in reusable tins or makeup bags, to provide the 'wow' factor ... but Selena Gomez has really achieved greatness with Rare Beauty. This trio features two of their iconic liquid blushes ...

All the usual Sephora suspects participate in the spring sale across skincare, makeup, haircare, fragrance, body care, and ...