WCRS was appointed by 3M in March 1983 with a clear brief: develop a completely new advertising campaign which would establish Scotch as the leading brand in the blank video cassette market. 3M, quite ...

The final four products were 3M’s Scotch Magic Tape, Red Wing Shoes’ Beckman Boot, Action Manufacturing’s Action Trackchair and Midwest Floating Island’s Innovative National Aquarium Wet Land.