Toby Keith: American Icon' is airing on NBC on Wednesday, Aug. 28 from 9-11 p.m. ET/PT and will stream the following day on Peacock Rachel DeSantis is a senior writer on the music team at PEOPLE.
"Toby Keith: American Icon" — a two-hour NBC special ... The vibe from the event highlighted Keith as not just a 20-time country music chart-topper, entertainer, proud patriot and supporter ...
Before he died in February, Oklahoma country music superstar and business mogul Toby Keith spent more than 18 months developing a new brand of high-quality foods sourced in the United States.