Toilet paper Ratings Get on a roll and choose the best toilet paper. The brands that top our list balance strength with softness—and easily disintegrate. View our ratings and reviews and browse ...

Narrator: But the run on toilet paper wasn't the only problem. We spoke with a consumer behavior expert to figure out why this phenomenon is happening. Then we got a peek inside two toilet-paper ...

There are reports of toilet paper buy-ups in the US as well ... it's not even an item that helps to combat the virus' spread. Consumer psychology experts say the behaviour is "obviously irrational ...