Newser on MSN18d
Toy Companies Eye a Growing Market: 'Kidults'
Subscribe to Newser newsletters. While pandemic buying put adult customers on some toy companies' radar, kidults have always ...
Toys aren’t just child’s play. Mattel, Lego and others find ‘kidults’ bring in big business
Mattel, Lego and other toy companies are targeting a growing number of adults who are buying toys for themselves.
Toy company that makes Care Bears, Tonka trucks emerges from bankruptcy ahead of holidays
The CEO of of the company that makes Tonka Trucks and Care Bears successfully exited a four-month stint in bankruptcy court.
We've Tested Thousands of Toys, So We Know a Good Black Friday Toy Deal When We See it
There are a ton of great toy sales for Black Friday and Cyber Monday just waiting to be snatched up, including up to &0% off STEAM toys, so buy soon!
Seattle Times27d
Toys aren’t just for kids. Mattel and other companies are embracing ‘kidults’
Toy companies including Mattel, the Lego Group, Hasbro and MGA Entertainment have taken note of the rise of these customers known in the industry as “kidults.” They’re increasingly are ...