T here’s a lot of pressure on a text logo – its impact is reliant on only a few subtle elements of design. As the designer ...

Household names such as Google, Amazon, Uber and Calvin Klein have all grown into industry-leading brands with simple typographic logos. Brands like these have used iconic logos to express a wide ...

Washington College has done away with its old logo, based on George Washington’s original signature, because it’s too ...

Uncover the secrets of effective logo design, from font psychology to essential tools, for a brand that stands out. Insights ...

Font choice in logo design shapes brand identity. Learn how different fonts evoke emotions and enhance your logo's impact in ...

The new logo is intended to cleverly combine the initials IDW, taking the tops of the letters 'ID' and the bottom of a 'W'.

In today’s highly competitive market, standing out as a brand requires more than just offering great products or services.

Our campus in Michigan's Upper Peninsula overlooks the Keweenaw Waterway and is just a few miles from Lake Superior. More than a logo or tagline, our brand platform establishes the brand and is the ...

Building a strong brand identity is critical to the success of any small business. A well-crafted brand sets your business ...

The revamped logo will feature a treelined landscape backdrop, replacing the vibrant, angular designs that have defined ...

Washington College in Chesterfield, Maryland, is one of the oldest colleges in the country. Now, it’s trying to get with the ...

For decades, Nottingham Building Society had maintained a strong visual connection to its home city in the form of a logo ...