A $50 tricycle would increase to as much as $78; a $25 board game could cost $39 and a $17 plush toy could spike to $27 under ...

The toy manufacturing company, Mattel, put out a statement apologizing for mistakenly putting a web address of a pornographic ...

Toys R Us is following in the footsteps of the biggest toy manufacturers and creating entertainment content to grow its brand. The retail brand now has its own entertainment production division ...

Toy manufacturer Mattel said it "deeply regrets" a misprint on the packaging of dolls tied to the movie Wicked, which ...

With the festive season fast approaching, Toys R Us reveals the top toy trends and most anticipated toys for 2024. This year, ...

Toy manufacturers have significantly enhanced their design and prototyping capabilities through AI. Advanced software powered by AI algorithms can now analyze market trends and consumer ...

Toys R Us has been trying to make a comeback for the past year. The beloved toy store seemingly rose from the dead in 2019 after it was purchased by Tru Kids Brands, which has since opened holiday ...