A $50 tricycle would increase to as much as $78; a $25 board game could cost $39 and a $17 plush toy could spike to $27 under ...

While overall toy sales are in decline, sales driven by nostalgic adults are on the rise, representing 17% of US toy sales ...

The toy manufacturing company, Mattel, put out a statement apologizing for mistakenly putting a web address of a pornographic ...

Toys R Us is following in the footsteps of the biggest toy manufacturers and creating entertainment content to grow its brand. The retail brand now has its own entertainment production division ...

Internationally popular toy manufacturer Mattel has promised to take 'immediate action' after printing a pornographic website ...

With the festive season fast approaching, Toys R Us reveals the top toy trends and most anticipated toys for 2024. This year, ...

Toy manufacturer Mattel said it "deeply regrets" a misprint on the packaging of dolls tied to the movie Wicked, which ...

Toy manufacturers have significantly enhanced their design and prototyping capabilities through AI. Advanced software powered by AI algorithms can now analyze market trends and consumer ...