Ford is looking to take some of the sting out of EV charging by offering a free home charger. The automaker will even send out a technician to install it at no cost to you if you buy or lease a retail Mustang Mach-E,

Starting Oct. 1, Ford is offering free home charger and complimentary installation through the end of the year to customers who buy or lease an EV.

Ford Motor Co. is trying to convince more Americans to buy or lease its electric vehicles, offering them new incentives like round-the-clock phone support and at-home charging stations, the company announced Monday.

Ford is knocking down one of the largest hurdles to electric vehicle (EV) ownership. Starting October 1, with the purchase or lease of a Ford electric vehicle, customers are eligible to receive a complimentary Ford Charge Station Pro home charger and standard installation at their home.

Ford is trying to woo the electric vehicle-curious by offering free home chargers and installation to buyers of EVs through the end of the year, the company said on Monday. As automakers try to energize sagging EV demand,

If you buy a Ford EV after October 1, the automaker will throw in a home charger and its installation—for free.

Ford's Power Promise program applies to vehicles purchased and leased from now through Jan. 2 as the company looks beyond early adopters to EV-curious buyers.