Key Takeaways Stouffer's is launching a premium boxed macaroni and cheese to compete with Kraft Heinz, which dominates sales of the favorite dish.The average American consumes mac and cheese 22 times a year,

Americans love their mac and cheese, and so do we.” Stouffer's Supreme Shells & Cheese will hit select national retailers and Amazon later this month, with more flavors expected in 2025.

The product will compete in a segment with almost $3 billion in sales and help the CPG giant take advantage of consumer interest in shelf-stable and frozen versions of the food.

Nestle is launching a line of boxed mac and cheese called Stouffer's Supreme. Shelf-stable mac and cheese is a $2.9 billion category, dominated by Kraft Heinz. But Nestle thinks the frozen-food brand can capitalize on its strong name recognition and promises of more cheese sauce.

Macaroni and cheese is one of those great meals/side dishes that has been around for centuries. Seriously. There are several recipes for it