The UN Climate Change Conference (COP29) in Baku (Azerbaijan) from November 11 to 22, 2024, will also address the sensitive ...

Children in foster care deserve stability, a voice in their future, and accountability from the systems designed to protect ...

Integration is the key to making data retail media’s superpower. It is giving advertisers access to connections and insights that simply weren’t possible before. Step outside grocery (it’s not all ...

These elements are "due to chance," definiteness and measurability, statistical predictability, lack of catastrophic exposure, random selection, and large loss exposure. Understanding the elements ...

Measuring TV audiences is becoming an incredibly complicated task, and almost no one knows that better than members of CIMM.

B2B marketers are flocking to programmatic lead generation because the approach shows results: Unlike traditional lead ...

Since ChatGPT was released in late 2022, companies of all sizes and in all industries have been grappling with how to benefit from artificial intelligence. A company’s board is ultimately accountable ...

How a dual mandate of returns and social impact could actually contribute to long-term returns ...

What separates calculated risk from senseless ambiguity is measurability. Founders must be able to quantify risk and then ...

According to the policy think tank, many of the promises laid out lack specificity, measurability, and actionable details, ...

“When you combine insurance and investment you get the worst of both. The cost is higher. If you buy insurance and investment separately it is always cheaper, enables greater flexibility and a greater ...

“This is a critical moment,” former VideoAmp chief measurability officer Josh Chasin wrote in a LinkedIn post. “If Paramount is able to do business using VideoAmp, without [financial ...