The UN Climate Change Conference (COP29) in Baku (Azerbaijan) from November 11 to 22, 2024, will also address the sensitive ...

From a tax policy perspective, the authors recommend a model that avoids upfront ex-ante or ex-post resource rent taxes due ...

These elements are "due to chance," definiteness and measurability, statistical predictability, lack of catastrophic exposure, random selection, and large loss exposure. Understanding the elements ...

What separates calculated risk from senseless ambiguity is measurability. Founders must be able to quantify risk and then ...

“This is a critical moment,” former VideoAmp chief measurability officer Josh Chasin wrote in a LinkedIn post. “If Paramount is able to do business using VideoAmp, without [financial ...

Measuring TV audiences is becoming an incredibly complicated task, and almost no one knows that better than members of CIMM.

Children in foster care deserve stability, a voice in their future, and accountability from the systems designed to protect ...

Since ChatGPT was released in late 2022, companies of all sizes and in all industries have been grappling with how to benefit from artificial intelligence. A company’s board is ultimately accountable ...

IAS CEO Lisa Utzschneider says the partnership drives greater transparency, quality and measurability. "This is top of mind for advertisers today," she says. The big picture: Snap has sought to ...

B2B marketers are flocking to programmatic lead generation because the approach shows results: Unlike traditional lead ...

Integration is the key to making data retail media’s superpower. It is giving advertisers access to connections and insights that simply weren’t possible before. Step outside grocery (it’s not all ...

As CTV investments grow, brands are pushing for the same precise measurability they’ve come to expect from digital advertising, but they’re not satisfied with current offerings. This presents a clear ...