The biggest theater chains in the US and Canada are giving their cinemas a major upgrade in hopes of enticing more people to watch movies outside of their homes. According to Variety, they're planning to spend $2.

The National Association of Theatre Owners, which represents hundreds of theater chains in all 50 states and across more than 100 countries, announced a $2.2 billion pledge Thursd

The eight biggest theater chains in the U.S. and Canada announced Thursday that they plan to invest more than $2.2 billion to modernize and upgrade more than 21,000 screens over the next three years.

The largest theater chains including AMC Entertainment, Regal Cinemas and Cinemark will invest more than $2.2 billion over the next three years to upgrade theaters in the U.S. and Canada, an industry group announced on Thursday.

Another solution is to make movie theaters more like Dave & Busters. There are no bad ideas in brainstorming! This comes from Variety, which reports that the eight biggest theater chains in the U.S. and Canada (AMC Entertainment Inc.

A group of exhibitors in the U.S. and Canada will invest more than $2.2 billion over the next three years to upgrade and modernize their theaters amid renewed optimism at the box office after a battering by Covid and Hollywood strikes,

NATO president and CEO Michael O'Leary explains to IndieWire why this investment will lead to more people going to the movies.