To court new programmatic buyers, SoundCloud is now selling its display and video ads via open auction and PMPs that combine multiple types of inventory.

These advantages make programmatic CPL acquisition a disruptive model in B2B demand generation, giving marketers the tools to ...

Adidas partners with The Hidden Opponent to promote athlete mental health, launching a supportive apparel line and expanding ...

Google introduced a suite of new features within Google Ad Manager to streamline media buying for agencies, including a new ...

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Artificial intelligence (AI) positively affected multiple businesses, including semiconductors, workplace collaboration ...

B2B marketers are flocking to programmatic lead generation because the approach shows results: Unlike traditional lead ...

Haleon named Vistar Media, a location-based ad technology company, as its preferred partner for programmatic out-of-home (OOH) advertising across all key markets. As part of the partnership announced ...

Positives of Trade Desk are revenue growth, profit margins, and partnerships with major brands, but beware of its high ...

Spotify will likely be boasting an 11% year-over-year growth in audio advertising revenue in the US for 2024, according to ...

Consumer healthcare firm Haleon chooses Vistar Media for programmatic OOH. A decision it describes as one less headache.