To court new programmatic buyers, SoundCloud is now selling its display and video ads via open auction and PMPs that combine multiple types of inventory.

Google introduced a suite of new features within Google Ad Manager to streamline media buying for agencies, including a new ...

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Consumer healthcare firm Haleon chooses Vistar Media for programmatic OOH. A decision it describes as one less headache.

Haleon named Vistar Media, a location-based ad technology company, as its preferred partner for programmatic out-of-home (OOH) advertising across all key markets. As part of the partnership announced ...