The retail landscape is rapidly evolving, with data and artificial intelligence reshaping how brands connect with customers.

YouTube is rolling out new tools to help brands better leverage creator content and its Shorts format to drive measurable business outcomes.

Search Engine Land » SEO » Perplexity begins testing ads as sponsored follow-up questions Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search ...

Miriam Ellis is a local search columnist and Subject Matter Expert who has been working in the industry since 2004. She is the founder of Miriam Ellis Consulting, offering content development and ...

Google's 2024 Holiday 100 list offers valuable insights for retailers to optimize inventory and ad strategies in a challenging season.

The ongoing scrutiny of Google's Privacy Sandbox highlights potential regulatory changes that could impact competition and ad targeting.

Google is reinforcing stricter privacy rules for Customer Match, warning misuse could lead to immediate account suspension without warning.

Google's new curation tools help agencies streamline media buying and access premium inventory, improving efficiency and audience targeting.

Plan, execute and optimize your Black Friday strategy with Brevo’s comprehensive checklist, covering everything from planning to profit.

YouTube’s new brand partnership and analytics features for Shorts help advertisers connect with creators and gain better performance insights.

Search Engine Land » Analytics & conversion » The state of data collaboration: What’s next for marketers? Opinions expressed in this article are those of the sponsor. Search Engine Land neither ...

Google’s new brand guidelines settings for Performance Max campaigns allow advertisers to customize branding elements like logos and colors.