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Campaign US
7 小时
GLAAD study: Brands more worried about LGBTQ ad backlash than shunning community
A new study from GLAAD found marketers are more worried about public outcry over including LGBTQ members in their campaigns ...
Campaign US
15 小时
Of fandom, kawaii, and marketing: Hello Kitty turns 50
For fifty years, her facial features have largely remained unchanged. But as Sanrio illustrator Yuko Yamaguchi, who oversaw ...
Campaign US
15 小时
WPP takes total ownership of T&Pm
WPP first bought a 49.9% stake in The & Partnership in 2007. The network moved to a majority holding in 2019 after buying ...
Campaign US
14 小时
MediaSense buys R3 as it eyes global client opportunities in creative
MediaSense has run some of the biggest global media agency pitches, including for Amazon and Unilever, while R3 has managed ...
Campaign US
15 小时
PlayStation spot 'gamifies' everyday life
Sony Interactive Entertainment has released a 98-second film for PlayStation spotlighting how fun life can be when people ...
Campaign US
15 小时
Jameson enlists Aaron Taylor-Johnson to keep its secrets
Irish whiskey brand Jameson has joined forces with actor Aaron Taylor-Johnson in a global campaign exploring the secrets of ...
Campaign US
3 小时
La-Z-Boy actually wants to #BanReclining
Recliner chair and furniture brand La-Z-Boy wants to #BanReclining on airplanes — and is rewarding five fans who agree with a free La-Z-Boy recliner and $500 airfare credit. The Ban Reclining campaign ...
Campaign US
1 天
Disney Christmas ad by Adam & Eve/DDB shows friendship between boy and octopus
Disney has launched its annual Christmas short, created by Adam & Eve/DDB. The film, entitled “The boy & the octopus”, was ...
Campaign US
1 天
X to rival ChatGPT by testing a free version of its AI chatbot
Elon Musk’s X is reportedly testing a free version of its AI chatbot Grok – built by another company of his, xAI – to users ...
Campaign US
5 天
Coolr sells minority stake as investor interest in influencer marketing hots up
Coolr has sold a minority stake to private equity as investor interest in the social media and influencer marketing sector ...
Campaign US
1 天
Havas warns of ‘reputational’ risk from fossil-fuel clients after backlash over Shell win
Havas has warned investors it suffered “reputational harm” by taking on Shell as a client last year and said fears about ...
Campaign US
1 天
Pinterest enlists influencers for holiday campaign
Droniak and Bradley are telling that to their millions of followers as part of a new campaign with Pinterest. The social ...
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