Toy manufacturer Mattel has apologized for a misprint that appeared on the packaging of its line of "Wicked" dolls and listed an address for an adult website. The error gained steam this weekend

The site has a similar address to one that promotes a film adaptation of the hit musical. The toymaker apologized for the “unfortunate error.”

In anticipation of a family-friendly box office smash, Mattel and others have produced a lot of merchandise for the film. The porn-linking toys were singing Glinda and Elphaba dolls. Retailers such as Target and Walmart have already delisted the toy from their online databases, but pictures of them still exist on eBay.

The misprint began making the rounds on social media over the weekend, with 'Wicked' fans pointing out the link to a porn site on the toy doll packaging.

A MAJOR child’s toy brand is facing backlash from parents after a printing blunder sent kids to a porn website. Barbie makers Mattel have been working on a new range of dolls for the

A snafu by Mattel — which accidentally printed the URL for a porn site on packaging for dolls based on Universal Pictures’ “Wicked” movie — has yielded a bonanza of traffic for Wicked Pictures, the adult-entertainment company that actually owns the web address.

Mattel has apologized after the boxes for its new "Wicked" movie dolls included a link to a pornographic website.

Mattel may be safe from the Wicked Witch of the West, but it has had to issue a mea culpa to avoid the wrath of angry parents. The toy company said the web address for a pornography company was mistakenly printed on the packaging for dolls tied to the new film “Wicked” instead of the official website for the upcoming Universal Pictures release.