Róisín Reilly has been promoted to the newly created role of group marketing director at Bauer Media Audio Ireland. The promotion is one of a number of changes to the company’s leadership team. Eric ...

Tourism Ireland has announced the appointment of Maxine Hands as its new head of global media and digital. Hands has over 20 years experience as a media agency executive. Based in the organisation’s ...

New regulations aimed at increasing the visibility and use of the Irish language has created a significant shift in public sector advertising. The rules require public bodies to dedicate 20 per cent ...

Matilda the Musical star Alisha Weir was joined by children from the Independent Theatre Workshop in Clonskeagh to launch a renewal of the sponsorship of the Bord Gáis Energy Theatre by the ...

The Advertising Standards Authority (ASA), the independent advertising self-regulatory body responsible for promoting, regulating and enforcing standards of marketing communications in Ireland, has ...

Who do the Irish public trust to tell the truth? Healthcare professionals continues to rate highest, with trust levels declining for many others, the latest Ipsos B&A Veracity Index indicates. The ...

A new study by the Distinctive BAT research agency highlights the key factors that drive distinctiveness in brands. Since the release of Byron Sharp’s How Brands Grow and the sequel Building ...

The Marie Keating Foundation (MKF) and creative agency Boys + Girls have launched a new campaign, ‘Pay Attention to Your Pee’, aimed at encouraging men to be more mindful of their urination habits, ...

“It’s showtime!” The immortal words spoken by Michael Keaton in the original Beetlejuice movie are an appropriate catch-cry for a new campaign for the sequel, Beetlejuice Beetlejuice, now showing in ...