The findings reveal that more than a quarter of UK employers (27%) who have attempted to fill vacancies in the past 12 months ...

If you have sold property or assets and made a capital gain, you might need to file a return. If you've sold assets, such as ...

Based on the content that they display, different social media platforms attract different audiences. For instance, if you ...

The government has unveiled new measures to support small businesses and the self-employed by tackling what it calls "the ...

Skills Bootcamps are short (lasting up to 16 weeks), Government-funded courses structured to help sole traders and small ...

Have you thought about creating videos to market your business? Video can boost your search engine rankings and is an effective way to increase customer engagement. But how do you go about making a ...

Designing your website is probably a job for a professional - but as the one holding the purse strings, you'll want to stay in control of the project. Here are the issues to consider.

Customer retention is vital for every business, and a loyalty scheme can be an effective way to keep customers coming back for more. Derek Williams, CEO of the WOW! Awards, explains how to create and ...

Content is at the heart of today’s marketing strategies as businesses use websites and blogs to demonstrate their own expertise. Sonja Jefferson explains how to create powerful content to help you ...

You have a better chance of getting new customers if you know what sort of person or business you are looking for, so you do need a good idea of your target market. Build a profile of potential ...

1. What do I need to know about market research? Market research should be carried out when you start your business, before launching a new product or service and whenever an unforeseen threat or ...

Not all customers are the same. So stop taking a one-size-fits-all approach to your marketing, and start segmenting your customers into smaller groups, says Andrew Gerrard Customer segmentation is ...