Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Google is accused of running a monopoly in ad tech, according to a US Department of Justice case that began this week, with big potential consequences for advertising – here’s what you need to know.

The Future of Strategy report analyses the results of a global WARC survey of senior strategists. The 2023 report unpacks strategy in a challenging economy and looks at 3 key themes pivotal to the ...

WARC’s latest global projections show that the ad industry is on track for its best performance in six years, aside from the exceptional post-Covid rebound in 2021. Advertising spend is on course to ...

The WARC Awards are back! Enter once for a chance to win in your region and globally. Bronze, Silver and Gold winners will be announced for the Asia Pacific region, then all regional Gold winners will ...

Our quarterly report series covering marketing’s most pressing issues.

Established in October 2011, the Global Marketing Index (GMI) is designed to provide a unique monthly indicator of expenditure and business conditions for marketers worldwide. The global marketing ...

WARC’s Evolution of Marketing programme is the leading source of insight into the changing face of marketing: tracking, analysing and evaluating emerging technologies, media, social influences and ...

When it comes to developing highly effective marketing, WARC is the most trusted source of insight and inspiration for world leading brands, agencies, media owners and academic institutions. With our ...

The latest AA/WARC survey data shows that UK ad spend rose 9.3% during the first three months of 2024, to a total of £9.2bn. Growth was driven mostly by rises in search (+12.0%) and online display ...

Adding more screens to a campaign has a tangible impact on strengthening brand metrics, according to a new analysis by measurement firm Comscore. To unravel the intricacies of cross-platform media ...

Oreo launched in India in 2011 as a niche kids’ biscuit brand with a modest 2% market share. We were up against legacy brands such as Parle G who have been part of the Indian cultural fabric... We’re ...