Kim Boyd, President of Global Brands & Franchise Management at Hasbro, spoke exclusively with The Toy Book on how companies ...

The National Toy Hall of Fame is floating the idea of inducting balloons. Praised for their versatility and universal appeal, ...

Let’s be honest: no one buys a Happy Meal for the meal. You’re not buying a Happy Meal for the apple slices or little ...

The group of 10 boys went first and then the group of 10 girls and the differences between the two experiments were vast.

Kamala Harris’ revelation at the most recent presidential debate that she is a gun owner caught some viewers by surprise – ...

A community-focused initiative with the United Way of Northern Santa Barbara County is helping to distribute more than $300,000 to Central Coast children.

We've also analysed the retailer trends to bring you a definitive list of the top Christmas toys for 2024, to take the hassle out of your Christmas shopping and help you avoid overspending on ...

A little girl had a rollercoaster of emotions when she discovered that half of her toys had been given out The little girl was fast asleep when her parents packaged her toys and gave them out as ...