The French-based firm launched its controversial range of disposable Bic Cristal Point biros "For Her" last ... below Marketed specifically at women, the pens come in easy-on-the-eye pastel ...

Look around you. Chances are, there’s a BiC Cristal ballpoint pen among your odds and ends. Since 1950, it has far outsold the Rubik’s Cube and even the iPhone, and yet, it’s one of the most ...

The following is a transcript of the video. You've probably doodled with one of these in class: a blue Bic pen. But when Oscar Ukonu uses it, he creates this — a monochromatic and hyperrealistic ...

BIC, the pen brand, is using a five-point plan to inform its e-commerce strategy, and so drive progress on an increasingly vital sales channel. Since 1950, BIC’s basic proposition has involved ...