The whispers have been confirmed: Behr Paint has officially announced “Rumors” as its Color of the Year for 2025. This deep ruby red is set to make a bold statement both inside and outside ...

Leaning into this trend is Behr Paint, which has chosen Rumors as its 2025 Color of the Year. This deep, dynamic ruby red is ...

With the Color of the Year season in full swing, the latest paint brand to announce its standout hue for 2025 is Behr, revealing Rumors, a rich and warming ruby red. While so far, we've seen blue gain ...

We spoke with Erika Woelfel, VP of color and creative services at Behr, about the brand's top 10 all-time best-selling colors, and how to use the hues to elevate your home. Here's all you need to know ...