Get the 32 Best New Toys of 2024 Before They Sell out
Our picks for the best new toys of 2024 include picks from standbys like LEGO and Barbie in addition to new releases from Ms.
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It’s Isaac Larian’s 43rd Christmas In The Toy Business. Here’s What He’s Betting On This Year
The big toy companies, Hasbro HAS, Mattel MAT, and Lego, in recent years have sought to create movies, and other entertainment content related to their toy brands. MGA capitalized on the ...
Toys aren’t just child’s play. Mattel, Lego and others find ‘kidults’ bring in big business
Mattel, Lego and other toy companies are targeting a growing number of adults who are buying toys for themselves.